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in india right now with the technology they have come up. >> reporter: to make sony's brand even stronger, the company broadcasts on its own tv station. indians enjoy watching the sony channel. >> sony the brand is carrying on all the channels and it builds an association in the mind of the consumer as a high flt. >> translator: i'm convinced that making products that meet the needs of indians and promoting our brand are essential to our success. >> reporter: in recent years, japanese electronic makers have been struggling worldwide. the key to regaining market share depends on how they fair in india. nhk world. >>> the obama administration has rewarded president thein sein since he took office last year. it's starting to lift a ban on imports from myanmar following similar steps to ease restrictions on finance and investments. thein sein received the news from hillary clinton during a visit to the united states. >> reporter: to attend the u.n. general semibly. secretary of state hillary clinton told him that the obama administration would begin easing its ban on imports from myanmar. >>
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